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Men's Grooming - A Trend to Watch

It began in France. Men's grooming products proliferating, and retailers allocating more shelf space. This is no longer just a shaving and deodorant category; it may be a small segment of total personal care, but it's the fastest growing.  I've been tracking men's grooming since it started to emerge in 2005 in Paris. It has now found its momentum in the US and is showing no sign of slowing down.
 
Sherryl G. Klein, Think Conceptually Writers Group

ThinkConceptually.com continues its exploration of Europe to identify hair care, skin care and retailing innovations & to offer insights for the American marketplace.
 
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